With the recent successes and the rising popularity of Canadian Olympic athletes, more and more sponsorship dollars are gravitating towards amateur sport. A few statistics from the 2013 Canadian Sponsorship Landscape Study are shared below that highlight this reality (see footnote [1]). Naturally, … [Read more...] about Developing a Sponsorship Package
Event Management, Marketing Services and Beyond
I am excited and very honoured to join the Sport Law & Strategy Group. My first introduction to the organization came in 2003 when I met Rachel Corbett and she assisted the PSO that I was working for at the time. Rachel instantly inspired me; the manner in which she both controlled the room yet … [Read more...] about Event Management, Marketing Services and Beyond