The Power of Social Networking and Social Media

Published June 10, 2010

By Rachel Corbett

They used to say the sword was mighty, then it was the pen, but now it is the mouse! This piece contains notes and speaking points for a "hot stove" session provided by the Centre for Sport and Law to the members of the Canadian Colleges Athletic Association. Topics covered include: the power of social media as a communication strategy, privacy dimensions (essentially, there is no privacy!), legal issues, coach-athlete communications, and organizational considerations. Our closing thought: We are all in an interesting place in that we know we need to move forward with social media (if we don’t, we will become ineffective as organizations), but we have to exercise caution because there are so many unknowns and legal complications.

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