Sport Law and NOVA Global Inc Strike a Partnership to Support Sport Leaders

Published June 30, 2021

June 30, 2021 – Sport Law is pleased to announce that seven members of our team are now certified in the use of the NOVA Profile, a psychometric tool that supports increased self-awareness, greater team synergy, and enhanced communications.  Sport Law has been integrating the NOVA Profile into many of its offerings since 2017 including the annual Sport Leaders Retreat in collaboration with the Canadian Centre for Ethics in Sport (CCES), that brings sport leaders together from across the country in a 3-day learning retreat or now virtually, through our 4-month learning experience

Based on positive comments from sport leaders over the years who have integrated the tool within their cultures, Sport Law made a commitment to increase its capacity to offer the NOVA Profile to as many sport leaders, coaches, and athletes as possible. “We have witnessed the impact that enhanced self-awareness can bring and tools like the NOVA Profile facilitates multiple ‘ah ha’ moments that contribute to personal growth and fulfillment,” shared Sport Law Partner and Integral Master CoachTM, Dina Bell-Laroche.  

In addition, Dina is now a Master NOVA Profile Trainer, an indication of Sport Law’s ongoing commitment to continuously improve and innovate on behalf of sport. “I have been incredibly appreciative of Sport Law’s commitment to expand the NOVA Profile’s reach into the Canadian sport sector,” shared Jasmine Bélanger, President of NOVA Global Inc., a human resource and ISO 9001 company dedicated to the development of leadership potential. “We are passionate about transforming the world of leadership through the use of the NOVA Profile and we are so excited to discover how the Canadian sport sector can be elevated as a result.” 

The first organization to embrace the tool in 2017 was the Canadian Paralympic Committee (CPC) who made an explicit commitment to manage by values. “The NOVA Profile was embedded within our culture, integrating it at all levels of the organization so that we have common language and a shared understanding of our individual communications preferences and leadership styles,” shared Karen O’Neill, CPCs Chief Executive Officer. “The impact has contributed to greater collaboration and more skillful ways to manage interpersonal tensions.” 

Wrestling Canada Lutte has trained its staff and coaches using the NOVA Profile to better understand how understanding self and others can mitigate interpersonal conflict and lead to more effective communications. “We want to ensure we are demonstrating our commitment to create a safe and respectful environment at all levels of our sport. What I love about the NOVA Profile is that it gives us common language to work through the tensions that naturally arise when two or more people are working together,” shared Executive Director Tamara Medwidsky.  

The NOVA was also integrated into Canadian Women & Sport during the pandemic to bring staff together in a virtual team building experience to further individual growth and enhance team dynamics. “I was looking for a creative way to bring us together to learn, get to know each other better, and become more skillful in our day-to-day communications,” shared Chief Executive Officer Allison Sandmeyer-Graves. “We adapted to our new working reality and the integration of the NOVA, combined with Sport Law’s caring and personalized approach, has made this experience a memorable and meaningful leadership growth project.” 

The NOVA Profile can be used in several creative ways including: 

  • Cultural renewal projects 
  • Management of interpersonal tensions and conflict 
  • Leadership and personal growth 
  • Team synergies for leaders, coaches, and athletes 
  • Strengthened communications across NSO and PTSO 
  • Board and staff enhanced relations  
  • Holistic hiring and termination practices 
  • And so much more 

Sport Law has been providing strategic insight to the Canadian sport community since 1992. We offer a full range of consulting, Integral CoachingTM and legal services to the Canadian sport community. We are accessible, affordable, highly skilled, and bring experience and common sense to every project. Our vision is to help you achieve yours. To learn more about us please visit

For more information, please contact Dina Bell-Laroche at or 613-294-4118. 

Recent Posts

Grief, Living Losses, and Shattered Dreams: Why doing the grief work will help sport heal

Recent Updates to the Canadian Sport Dispute Resolution Code

Advocating for a quality sport environment

The Olympic Esports Series: Esports have come a long way, but there's much further to go

The "F" Word...


Sign up to our newsletter.
Newsletter signup
Let's resolve your challenges and realize your vision