Sport Law & Strategy Group proudly supports the launch of iS4

Published November 2, 2016

The Sport Law & Strategy Group ("SLSG") is proud to support the launch of iS4, a new company formed by former and current Canadian National Soccer team athletes Christine Sinclair, Diana Matheson, Rhian Wilkinson and Karina LeBlanc that has a mission to empower youth and executives to dream big and strive high.

SLSG partner Dina Bell-Laroche is in Vancouver with the iS4 team to help provide communications and public relations support for the launch. The SLSG took the iS4 team on as pro bono clients last November and have been providing legal, communications, financial, planning and mentoring support. "We are so proud to be able to support such incredible Canadian role models as they look to take their on-field experience to youth and executives. It is our company's way to give back and we could not have found a better fit," shared Bell-Laroche.

The iS4 team has received national exposure and was featured on Breakfast TV in Vancouver. Later today (November 2nd), media, friends and supporters will join the iS4 team as they officially launch their company by hosting a press conference, followed by an on-field soccer camp in partnership with Canadian Tire's Jumpstart.

"We are really grateful to the Sport Law & Strategy Group for their incredible support over the past year. They provided tangible support to help us trademark our brand, the financial guidance to help us set up our accounting system, the communications expertise to help us promote and refine our messaging, and the mentoring to keep us on track," expressed Diana Matheson.

The iS4 team will be speaking at the Sport Leadership Conference on Saturday November 5th in front of over 500 sport leaders, coaches and administrators about synergy, leadership, empowerment and resilience. On Sunday November 5th, the iS4 team will be connecting with a handful of young Olympians and high performance athletes as part of the Coaching Association of Canada's Fueling Athlete and Coaching Excellence (FACE) program to speak to the importance of team dynamics and managing relationships on the pathway to the podium.

For more information about iS4 please visit; or follow them on twitter @iS4tweets; or on Instagram @S4insta.

Recent Posts

The Cost of Doing Good: Athlete Activists Pay the Price

Here’s Hoping for Healthy, Human Sport in 2024

Grief, Living Losses, and Shattered Dreams: Why doing the grief work will help sport heal

Recent Updates to the Canadian Sport Dispute Resolution Code

Advocating for a quality sport environment


Sign up to our newsletter.
Newsletter signup
Let's resolve your challenges and realize your vision