Published February 28, 2000
The Charitable and Non-profit sector in Canada has experienced unprecedented changes in the 1990's. As senior levels of government spend less and transfer more responsibilities downwards to municipalities and community agencies, Canadian charities and non-profit organizations have been left with fewer resources to meet rising demand for services. Thus, they have been forced to find new ways of supporting themselves.
At the same time, technological, economic, legal and demographic changes are putting pressure on non-profit organizations to improve their knowledge and management capacity, while increasingly sophisticated donors, volunteers and members of the public are insisting on greater accountability from charities and other publicly-funded agencies.
The terms innovation, entrepreneurship and governance, once restricted to the vocabulary of the corporate board rooms and business managers, are now buzz words in volunteer board rooms, and represent required competencies for volunteers and others in positions of non-profit leadership.
The following snapshot of this sector shows it to be large and economically significant :
About one-fifth of all volunteers in Canada devote their volunteer energies in the fields of sport, recreation and fitness. The sport and recreation sector generates significant economic activity and produces important social, cultural and health benefits for its participants and for Canadian society.
This sector has also had to grapple with enormous challenges in the 1990s - challenges made even more acute by the funding policies of federal and provincial governments in the '80s that created a virtual welfare state for amateur sport. In the early '90s, it was not unusual for a national or provincial sport governing body to derive over 90 percent of its revenues from government sources.
The hard reality of the '90s is that the sport and recreation sector has had to learn how to earn its own way through membership development, event promotion, product sales, sponsorship and advertising. Moreover, sport organizations have had to learn how to manage human and financial resources more wisely, to govern more effectively and, in particular, to create and maintain a positive image in the eyes of funding agencies, sponsors and the public.
The sport sector, as a component of the Canadian non-profit sector, also posts some impressive numbers :
Over the years these volunteers have had to become increasingly sophisticated and skilled in the business of leading and managing voluntary organizations. Today's volunteer leaders in the sport and recreation sector require knowledge in marketing, business, personnel management and information technologies, as well as in dispute resolution, risk management and the law.
A decade ago, I began work as a policy development and risk management consultant in the non-profit sector. During this time I have concluded that improved skills in policy-making would provide the most important contribution to the effectiveness of this sector. Ranking a close second would be the infusion of skills in managing and resolving disputes. Coincidentally, the two skill-sets are closely related, and they are both essential components of governance.
Virtually all charitable and non-profit organizations in Canada are governed by volunteer boards. Boards are comprised of individuals who are elected or appointed to represent the membership or constituency that the organization serves. The board of directors is the legal entity having authority over and responsibility for the organizational structure that has been created to fulfill the organization's goals.
Creating policy is the primary role and function of every governing board. Policies for non-profit organizations can be divided into three types:
In my work with this sector, I have developed certain definitions and tools. My definition of "governance" is "setting rules for an organization, conducting the affairs of the organization according to the rules, and exercising the leadership required to steer the organization when the rules don't apply or are in dispute".
Sport people can relate to this approach immediately, because they know that the integrity and essence of sport are based squarely on the "rules of the game". The same can be said about the entities and individuals who develop and deliver sport programs and events.
It is my premise that sound policies lead to informed and transparent decision-making, and that such decision-making results in improved management of time, resources, disputes and risk exposures. Taken together, these are the hallmarks of good governance.
Where planners fit in
A training in planning is ideal for creating career opportunities in the burgeoning non-profit sector in Canada. This training provides analytical and practical tools that enable the planning professional to assist others in balancing the needs of the many with the rights of the few, and in devising reasonable and fair strategies for allocating scarce resources. These are precisely the challenges facing the non-profit sector in Canada.
As such, planners are ideally suited to the following tasks:
Dispute management skills
One final area in the non-profit sector where planners' skills are welcomed is in the designing of dispute management systems that allow non-profit organizations to accommodate their own structures, correct the inherent power imbalance between parties and, at the same time, to respect both legal rights and resource limitations. With the appropriate supplementary training, planners can also make very effective investigators, mediators and arbitrators in disputes.
Techniques for alternative dispute resolution (or ADR) are presently very much in vogue in nearly every sector of the law, international business, commerce and social services. For example, in most Canadian jurisdictions divorce and custody matters are dealt with through court-ordered mediation; only when this fails can the parties seek the services of the courts. ADR is also becoming more widely used in planning and development disputes. Most readers will be familiar with the advantages that these techniques have over traditional dispute settlement through litigation: ADR is less costly, more timely, less adversarial, and more conducive to preserving a relationship between the parties after the dispute is settled.
ADR techniques are not used commonly used in the sport and recreation sector, but this is changing. In the period from 1993 to 1995 the Centre for Sport and Law worked closely with representatives of national sport organizations and national team athletes to create interest in developing a mediation and arbitration program for sport at the national level. Support and modest funding were obtained, and a fledgling program was launched in 1996. Through this program mediators and arbitrators assist in disputes between organizations and athletes, organizations and coaches, and athletes and coaches. Furthermore, independent arbitration has become standard practice in addressing athletes' rights to appeals and reinstatements under the Canadian anti-doping program.
Such is the success of this mediation and arbitration program that the Secretary of State for Amateur Sport recently appointed a working group to review it and recommend ways to make participation in the program mandatory, as well as to identify ways of increasing its financial support (until now it has operated strictly on a user-pay basis), and to extend it to all the provinces and territories.
In general, dispute management within any organization can be enhanced by policy tools that keep a dispute from getting out of hand, going public or ending up in court. These policy tools, all of which can be developed by planners, include:
In summary, effective dispute management and effective governance consists of four elements. The first is prior planning, which means ensuring that all governance policies are sound. The second is proper execution of policies - making sure, in other words, that policies are interpreted and implemented properly. The third element involves providing reviews when appropriate, by implementing a legally sound internal appeals policy.
Finally, effective dispute management sometimes requires outside intervention: that is, whenever the need arises, organizations should consider obtaining the services of an independent investigator, mediator or arbitrator. Because a dispute is by definition messy and ugly, referring to a skilled outsider is often the best means to ensure positive internal relationships, open channels of communication, and future goodwill.
The non-profit sector in Canada is large and growing larger. This sector needs help to perform the tasks that society places upon its shoulders. Planners have traditionally done their work in the public and private sectors, but have had little formal involvement in this third sector comprised of private organizations committed to public objectives. Helping non-profit organizations to govern more effectively can be extremely rewarding, both professionally and personally. For the planner who has skills in communication and consensus-building, and who enjoys crafting policy on paper, the opportunities are unlimited.
The non-profit sector in Canada presents several challenges and opportunities to professional planners interested in exploring non-traditional careers. This article describes the size and diversity of the sector, and explains its critical need of the skills and tools for formulating policy, managing conflict and improving governance. The author identifies two areas where planners can make crucial contributions to this burgeoning sector of society, and encourages planners to pursue professionally rewarding opportunities outside the standard planning field.
 The Contribution of Coaching in Canada, published by the Coaching Association of Canada in 1998, and Sport in Canada: Leadership, Partnership and Accountability -- Everybody's Business. Report of the Standing Committee on Canadian Heritage, Sub-Committee on the Study of Sport in Canada, published by the House of Commons in 1998.
Originally published: Plan Canada (February-March 2000) Vol. 40(2)