With the recent successes and the rising popularity of Canadian Olympic athletes, more and more sponsorship dollars are gravitating towards amateur sport. A few statistics from the 2013 Canadian Sponsorship Landscape Study are shared below that highlight this reality (see footnote ). Naturally, … [Read more...] about Developing a Sponsorship Package
Is your organization looking to host a championship event? Whether your proposed event is international, national, provincial, or local the decision to host an event should be given serious consideration. Hosting a successful sporting event in your own backyard is not that simple and is often … [Read more...] about Hosting Successful Sport Events in Your Own Backyard
I am excited and very honoured to join the Sport Law & Strategy Group. My first introduction to the organization came in 2003 when I met Rachel Corbett and she assisted the PSO that I was working for at the time. Rachel instantly inspired me; the manner in which she both controlled the room yet … [Read more...] about Event Management, Marketing Services and Beyond
For a few years I’ve been recommending that sport organizations develop their own social media policy. In the most comprehensive blogpost - ‘Does your organization need a social media policy?’ - I explained the five components necessary for an organization to safely and effectively involve itself … [Read more...] about The Proven Value of a Social Media Policy
Building on the March 25 posting by LeeAnn Cupidio, we wanted to delve a little further into the somewhat confusing situation faced by Registered Canadian Amateur Athletic Associations (RCAAAs) regarding the applicability of the Canada’s Anti Spam Legislation (CASL). Of particular interest is … [Read more...] about CASL Part II – What it Means for RCAAAs
Canada’s Anti-Spam Law* (CASL) was passed in December 2010 and is expected to come into force on July 1, 2014. Once in effect, the CASL is intended to protect Canadians from receiving unwanted communications while ensuring that businesses can continue to operate and compete in the … [Read more...] about New Anti-Spam Legislation – What Does it Mean for Sport Organizations?