Values indicate what is important by what an organization’s members actually say and what they do - not what is written on the wall. Values define your brand and reputation and they need to be translated into the behaviours which you need to be effective as an organization. To make values live and stick they need to be practiced and visible in everything you say and do - formal and informal. Only then will the values be truly experienced by everyone, and people rewarded or held to account accordingly.
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