Social media use is abundant today, especially as COVID restrictions have moved much of our personal and professional lives online. Many sport organizations have found increased visibility and other benefits from a strong online presence however, missteps in communication using online platforms by employees, board members, coaches, and athletes can have significant negative implications. Issues may arise through improper content posted through official branded channels or on the personal accounts of any individuals associated with a sport organization.
This blog post sets out some of the basic components of social media policies and discusses how sport organizations can effectively apply these policies to help manage and mitigate risk.
