For a few years I’ve been recommending that sport organizations develop their own social media policy. In the most comprehensive blogpost - ‘Does your organization need a social media policy?’ - I explained the five components necessary for an organization to safely and effectively involve itself … [Read more...] about The Proven Value of a Social Media Policy
Building on the March 25 posting by LeeAnn Cupidio, we wanted to delve a little further into the somewhat confusing situation faced by Registered Canadian Amateur Athletic Associations (RCAAAs) regarding the applicability of the Canada’s Anti Spam Legislation (CASL). Of particular interest is … [Read more...] about CASL Part II – What it Means for RCAAAs
The speed at which young people use and discard social mediums (plural: media) often outpaces the speed at which adults understand those same social media. Adults, and by extension sport organizations, are now very familiar with Facebook, YouTube, and Twitter. Sport organizations know how to use … [Read more...] about Instagram and Vine: New Social Media Has Same Risks for Sport Organizations
The recent Olympic Games were the ‘Socialympics’ and, as our colleagues at arnoldi mcpherson illustrated in their excellent report, there were more than a handful of social media issues that sport organizations needed to address. Though National and Provincial Sport Organizations (NSOs and PSOs) … [Read more...] about Does Your Organization Need a Social Media Policy?
Guest post by Janice Arnoldi, Arnoldi McPherson. Canadian sports organizations and athletes should keep the social media momentum coming out of the London 2012 Olympics. These Games were truly the "Socialympics". A record setting four billion people worldwide tuned-in to watch the Olympics on TV … [Read more...] about Socialympics – How Sports Organizations and Athletes Used Social Media at London 2012
A recent story involving two Australian athletes underscores the difficulty that some Canadian National Sport Organizations (NSOs) may face leading up to the Olympic and Paralympic Games in London. One Australian swimmer posted a picture, on his private Facebook account, of himself and another … [Read more...] about Guns, Athlete Behaviour, and Social Media