With the recent successes and the rising popularity of Canadian Olympic athletes, more and more sponsorship dollars are gravitating towards amateur sport. A few statistics from the 2013 Canadian Sponsorship Landscape Study are shared below that highlight this reality (see footnote [1]). Naturally, … [Read more...] about Developing a Sponsorship Package
Hosting Successful Sport Events in Your Own Backyard
Is your organization looking to host a championship event? Whether your proposed event is international, national, provincial, or local the decision to host an event should be given serious consideration. Hosting a successful sporting event in your own backyard is not that simple and is often … [Read more...] about Hosting Successful Sport Events in Your Own Backyard
Event Management, Marketing Services and Beyond
I am excited and very honoured to join the Sport Law & Strategy Group. My first introduction to the organization came in 2003 when I met Rachel Corbett and she assisted the PSO that I was working for at the time. Rachel instantly inspired me; the manner in which she both controlled the room yet … [Read more...] about Event Management, Marketing Services and Beyond